Welcome again to Then and Now, where each week we compare images of Merseyside streets, landmarks and buildings from bygone days with how they look today.
This week’s main photo from January 1967 shows construction work on the 22-storey block of flats dominating the £5 million New Strand Shopping Centre in Bootle.
Cranes are clearly visible on the skyline while foundation work while concrete pillars poke out of the newly laid foundations below.
Known as The Strand, the new shopping centre was part of a major redevelopment project in the area which also saw the establishment of the Girobank headquarters in Netherton.
The Strand, built on the site of former residential streets, was officially opened by the Mayor of Bootle, Alderman Oliver Ellis, on Friday October 4th 1968.
The high-rise block is still prominent in photographer Nicola Mazzuia’s modern image which also shows the completed ground-level buildings. Some foliage has also crept into the scene.
The Strand was expanded by 100,000 square feet in 1998 to provide extra floor space for retailers and a direct link to Merseyrail and a new bus station. A multi-storey car park was also constructed.
In 2014, the centre was bought by the London-based Ellandi group. Department store TJ Hughes returned and footfall increased.
The Strand was sold to Sefton Council for £32.5 million in 2017 with Ellandi continuing as the management company. An estimated 118,000 shoppers visit the centre each week.
Other Bootle investments include the Asda eco-friendly superstore on Strand Road, a Lidl store on Stanley Road and a new block of flats on the site of the Stella Maris building.